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Old 04-30-2006, 08:51 PM
wrx_canoe wrx_canoe is offline
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Fly Fishing and Tying Market Size?

Hi,

I'm doing a business plan for a friend and as part of a normal business analyses I need to try and determine the size of the potential market for a product.

I've tried looking for official stats but I'm not having luck.

Questions:
1) What is the estimated number of active fly fishers in the World today?
2) What % (or number) of fly fishers actively tie flies?

My friend makes a tool for fly tying hence my question. I'm trying to see how large the fly tying community (Worldwide) is...

Any info or suggestions for determining the size would be appreciated.

Thanks,
Preston
Toronto
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Old 05-01-2006, 06:44 AM
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baldmountain baldmountain is offline
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I have no idea, but then why would you need to know?

I know; you are putting together a business plan. Well, if you were to get real and valid numbers it would look bad. The market isn't that large and is pretty well covered by the current manufacturers. If your friend has something new and innovative he should just start making them and selling them in a local shop. If they catch on he can sell to other shops and expand from there.

Trying to put together a business plan for a small market like this is looking for an excuse to not do it.
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Old 05-01-2006, 02:01 PM
Shaq Shaq is offline
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Check out affta.

The American fly fishing trade association...google it

they'll have everything you need to know instead of just annecdotal info...

good luck...we all buy gadgets
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Old 05-01-2006, 02:40 PM
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juro juro is offline
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The Flyfishing Forum now attends the Annual AFTTA show (Denver). I am not sure you will find detailed enough information to qualify a venture of that nature but I will see what I can dig up from the information we received.
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Old 05-01-2006, 10:36 PM
mugsy mugsy is offline
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Juro,

Does your friend need a worldwide market to be successful? Might want to consider an approach many large companies take (ie pepsi, coke). Define a smaller test market area where demographics are more easily defined, market the gadget in that area. Compare success in that demographic mix and then extrapolate potential success on a wider playing field. Is this a gadget that will be competing with an existing gadget? If so, then any sales info that can be obtained on that gadget should also be helpful.
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Old 05-02-2006, 09:47 AM
wrx_canoe wrx_canoe is offline
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Mugsy,

Valid points however the product has been in market for the past 2 years and sales are stagnant. It's a very high-end product competing in a crowded space however it has nothing truly comparable when you compare apples to apples. High-end fly tyers is a small market so the thinking was to determine the global potential. Currently at least a 1/3 of the sales are overseas...

I think the best proxy for me would be to find the number of sales that Renzetti and Dyna-King have of their >$350 vises...the people that aren't afraid to spend the big dough...

Preston
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