there are no distributors for high end gear
"If it were my company, I'd probable sell direct to stores at wholesale with discounts based on volume". that is how it works already.
Orvis is the only company that sell wholesale and direct (that I can think of). I don't know why a shop would want to carry a product and have to compete with a manufacturer that marks everything down at the end of the season.
One cast can change your day...maybe your life.