Fly Fishing Forum - View Single Post - Powell Fly Rods Is Selling Direct
View Single Post
Old 11-11-2003, 06:34 AM
juro's Avatar
juro juro is offline
Coast2coast Flyfishaholic
Join Date: Jan 2000
Location: Steelhead country|striper coast|bonefish belt
Posts: 20,594
A lot of assumptions being made here, that's for sure!

IMHO the reason Powell is selling direct to consumers at wholesale is not a result of distributors pressuring the mother ship as is implied...

In fact I would guess that their core problem is lack of a strong distributor and rep network. I'd bet the best thing that could happen to them is a strong distributor and a broad network of reps pushing the product everywhere you go, wouldn't you agree?