Prices ARE where they should be.. I guarentee you that you would not have the quality fly rods today if they could not charge 500+ for them.
I'll tell you one thing comong from the industry perspective. If my boss couldn't sell a rod for 500-900 dollars I wouldn't have a job. neither would thousands of other fly fishing industry employees. High end products are the engine of the industry.
Every morning I wake up I thank God for 500 dollar rods, 400 dollar reels 300 dollar waders and 60 dollar fly lines.. They are my lively hood.
Thank God for orvis and Sagewho popularized 500 dollar rods..
Only steelhead matter!