Fly Fishing Forum - View Single Post - Powell Fly Rods Is Selling Direct
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Old 11-04-2003, 06:40 PM
flytyer flytyer is offline
Pullin' Thread
 
Join Date: Jun 2002
Location: NW Washington
Posts: 3,346
Lest we forget, it has only been a few short years that Powell sold rods through shops. For nearly all of the company's 80 years it has sold its rods exclusively directly to the customer. And most people want to cast the rods they are going to buy before plunking down the cash; therefore, I don't see this making much difference to shops. It does mean that Powell will sell fewer rods and will not have to keep many of them in stock as completed rods. Also, I really don't see Powell selling the rods direct at true wholesale to the consumer, anymore than Dell sells computers at true wholesale.