Can't say for sure,
But I've heard that Redington bought the equipment to build these rods from LOOP out of Sweden. Their made in ASIA, nuff said. I believe the REDFLY is the LOOP Adventure in the Redington guise. The Loop Adventure is not really a great rod and I would avoid them. Others may like 'em, they were cheap. About 2-3 years ago they were up on EBay for $100-200.