Thanks for being concerned about the policy. It's much simpler than that - we figure since there is good information to be shared, we don't prohibit direct hyperlinks... we just ask that the linker follow up with the promoted company with an email in his/her own words letting them know about us and suggesting sponsorship to highlight their products in our community. This also lets us remain fair to our existing sponsors who are the life blood of the site.
CC: sponsorships(at)flyfishingforum.com so we can follow up and give you credit if the company comes on line with us. That's it!