Its made using a roughly heart shaped foam body that is wrapped around the hook and super glued in place.
Is it a fly? The British would call it a lure because it imitateds a dying bait fish. But I'd call it a fly. If there were a couple of appropriately positioned legs added it would have a pretty good hopper profile. and be nearly impossible to sink.
Brad, whats happening in your region for fishing ? I'm headed out there in a couple of weeks for business and wondering...