Here's another simple use for the pony beads.
Hook: 3XL size 6
Thread: 6/0, color to match pattern
Body: Ice chenille
Head: Round pony bead with prismatic eyes
A dip in Softex seals the deal. The ice chenille is wrapped all the way to the hook eye, providing a great base for the bead.
These two colors are my personal favorites for American and hickory shad.
Edit: I've placed these in the warmwater archive because most of my experience with shad has been in fresh water, far up rivers.