i love Sage. All but 2 or 3 of my rods are Sage with the exceptions being a couple i have made and one old St Croix. You wont find a better company to deal with should you experience any problems.
I assume you are looking at the 6110-4 XP.
Sage rods should retail for the same prices everywhere. Sage sets the retail price or atleast a suggested retail price. if you'd shoot me an e-mail or PM i could probably help you out.