Check your 'main stream' fishing catalog retailers ..
frequently they will have some very good 'combo deals.' You just have to have a good idea what your looking for before you pull out your credit card. Don't forget to look at the 'bargin basement' sections of their boards; some VERY good deals are frequently found there .... even from folks like Orvis, etc.
How much 'out of pocket' are you looking at?
(e.g. size/type of target fish, length of rod appropriate, etc.)