I use the Boga to hold/control the fish while it's in the water. (You don't have to lift the fish unless you are bound and determined to use the integrated scale in the handle...that's too small for me to read without my cheeters.) Once controlled, the hook can be removed and the fish "revived" then released without ever actually handling it. I feel this is better than doing the "extended lip lock" as demoed by Bubba on BassMasters.
...Especially for toothy critters...and after a day of schoolies, my hands aren't chafed and looking like road-rash...